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As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.

Get a weekly summary of Marketing and SEO stories. (See sample)




The Importance of Chatbots for Your Marketing Strategy

Nimble Blog--An overview of using chatbots to increase sales, provide personalized content, communicating with web traffic, conducting research, and more.
February 20, 2020 Go to Nimble Blog

Your Actionable Checklist to Building up Your YouTube Channel

V3B: Marketing and Social Media Agency--Brands have made Youtube a primary focus for their advertising and even created entire business models around it.Here are some actionable tips to build your Youtube channel.
February 19, 2020 Go to V3B: Marketing and Social...

How a URL Shortening Application Works - DZone Web Dev

dzone.com--In this article, we discuss how a URL shortening service might be implemented with Zookeeper, Redis, and DynamoDB.
February 19, 2020 Go to dzone.com

The Myths and Realities of PPC and SEO Working Together.

On the Corner of Charles Ave--Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.
February 19, 2020 Go to On the Corner of Charles ...

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

Why the podcast gold rush is slowing down for some publishers.

Digiday--As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.
February 19, 2020 Go to Digiday

Is Employee Branding B2B's Answer to Influencer Marketing?

Marketing Insider Group--"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees."
February 19, 2020 Go to Marketing Insider Group

B2B buyers consume an average of 13 content pieces before deciding on a vendor.

Marketing Land--And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).
February 19, 2020 Go to Marketing Land

How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Examiner--Discover how to cultivate a following on LinkedIn and find tips to spur engagement.
February 19, 2020 Go to Social Media Examiner

Deliver Mobile Creative That Doesn't Suck

adweek--Mobile phones have the power to decode the human genome, but mobile ads often seem stuck in the 90s.
February 18, 2020 Go to adweek

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

How to use Search Analytics for Search Console to Amplify your SEO strategy.

assertive--Are you interested in insight into page level keyword coverage? A great, simple, and free process for using available tools to build MoM comparisons.
February 18, 2020 Go to assertive

9 Ways to Prioritize Like a Boss

MSN--There seems to be as many ways to prioritize as there are priorities. The bottomline, prioritize the way that works best for you.
February 17, 2020 Go to MSN

Video Marketing: How to Establish a Pre-Production Checklist

Business 2 Community--Measure twice, cut once. Here's what you need to know to be prepared to get started with doing your own videos.
February 14, 2020 Go to Business 2 Community

8 Time Management Strategies That Could Change the Way You Work

Grow Wire--Eight time-management strategies to help you become more productive in your business and personal life.
February 13, 2020 Go to Grow Wire

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.

Google Tag Manager Button Click Tracking Guide

Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
February 13, 2020 Go to Loves Data

Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

JacobsClevenger Blog--McDonald’s recently acquired an AI-driven personalization software vendor and plans to integrate the new technology into their drive-thru experience, mobile app and in-store kiosks.
February 12, 2020 Go to JacobsClevenger Blog

How fast does a page get fully indexed: An SEO indexing experiment.

Mark Williams-Cook Blog--A fascinating experiment which measures how quickly a page goes from first encounter with Googlebot to being fully available. Spoiler: 24 days for javascript elements.
February 11, 2020 Go to Mark Williams-Cook Blog

Podcast: The Benefits of Perpetual Demand Generation

Gaggleamp Blog--What is perpetual demand generation and how can it fundamentally change the way you look at your marketing efforts.
February 10, 2020 Go to Gaggleamp Blog

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799

90.63% of Content Gets No Traffic From Google.

SEO Blog by Ahrefs--An additional 5% get fewer than 10 visits from Google per month. (Sample of 2 million random pages.) There are four characteristics common to the pages that do get traffic from Google.
February 10, 2020 Go to SEO Blog by Ahrefs

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