Michael Grover's Roll-up Blog about Technology, Marketing, and Analytics. | Michael Grover


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August 03, 2020

3 ways COVID-19 is transforming advanced analytics and AI

World Economic Forum--The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
Go to World Economic Forum

July 03, 2020

passive income isn't passive.

Pia Silva--I recently surveyed a group of entrepreneurs on what topic they’d like to hear more about from me and by far the number one request was to learn about building a passive income product.
Go to Pia Silva

July 03, 2020

Navigating a New World of PR: Agency Perspectives

newsroom--PR has been significantly disrupted -- and in some ways, forever changed for agencies.
Go to newsroom

June 30, 2020

8 Marketing Lessons Learned From Taking Events Online

PCMA--Virtual events require a different marketing approach than live events. Here's what the last four months have taught the industry.
Go to PCMA

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
June 24, 2020

Guide to Email Deliverability: Best Practices and Tools to Avoid Spam Folders

Designmodo--What is email deliverability? How to improve it? We are going to consider all these in our guide to email delivery to avoid the spam folder.
Go to Designmodo

June 24, 2020

Are You Telling Yourself These B2B Content Marketing Lies?

Business 2 Community--Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the…
Go to Business 2 Community

June 23, 2020

How Women Writers Are Transforming Hardboiled Noir

CrimeReads--Hardboiled fiction of the twenties, thirties and forties and classic film noir of the forties and fifties mostly feature a particular kind of guy. You know him. Think of Raymond Chandler’s private …
Go to CrimeReads

June 22, 2020

Four Types of Analytics That Will Help You Succeed in 2020

Inc.com--Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
Go to Inc.com

June 18, 2020

Youtube Content Strategy - Results on Traffic and Rankings

Orbit Media Studios--Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
Go to Orbit Media Studios

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
June 15, 2020

If 'Black Lives Matter' to brands, where are your black board members?

Marketing Week--Brands that profess to support racial justice on social media without a single black board member aren't helping the cause, they're just being hypocrites.
Go to Marketing Week

June 13, 2020

Exclusive: Tim Berners-Lee tells us his radical new plan to upend the World Wide Web

Fast Company--With an ambitious decentralized platform, the father of the web hopes it’s game on for corporate tech giants like Facebook and Google.
Go to Fast Company

June 13, 2020

Google Tells Book Publishers How to Win at Search.

Future Of Publishing--Amazon search vs Google search. It’s dead simple: create high quality content on your website.
Go to Future Of Publishing

June 12, 2020

The pandemic's most powerful lesson for marketers? Just be human.

adage--As the pandemic changes our lives, smart marketers are revamping their processes and innovating with intention to put human connections first.
Go to adage

Read the SEO Manifesto
Learn how you can improve your site by focusing on well-written content and the basics.
June 12, 2020

7 Steps for creating a B2B Digital Marketing Plan [infographic]

Smart Insights--Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!
Go to Smart Insights

June 12, 2020

Supercharge your workflow - 5 pro tips for Mac marketers

The Marketing Project--Since we’ve all got so many competing demands on our time right now, I thought I’d share a few of my time-saving tips for Mac users.
Go to The Marketing Project

June 10, 2020

Reflections on agile marketing by leading practitioners and analysts

Chief Marketing Technologist--To tap into this vast array of experiences with agile in marketing, Andrea Fryrear reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this year’s State of Agile Marketing Report.
Go to Chief Marketing Technolog...

June 05, 2020

The Unforgivable Sin Apple Committed with The 2020 MacBook Pro

Forbes--I didn’t think when I ordered a new MacBook Pro recently that Apple would completely and utterly ignore the meaning of the word Pro.
Go to Forbes

June 04, 2020

Virtual Roundtable: B2B Marketing Leaders in Lockdown

Hot Topics--Oracle's Rachel Fairley hosts a roundtable discussion with B2B marketing leaders from Tata Consultancy Services, Truata, Shure and Localz. 30 minutes.
Go to Hot Topics

The SEO Report That Gives Answers
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
June 03, 2020

How to Use Custom Sequence Segments in Google Analytics

Elevar--Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
Go to Elevar

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