Michael Grover > Blog >
As a marketing consultant focused on media and entertainment brands and products, I run across and save a lot of stories that impact that sphere.
The Importance of Chatbots for Your Marketing Strategy
Nimble Blog--An overview of using chatbots to increase sales, provide personalized content, communicating with web traffic, conducting research, and more.
February 20, 2020
Go to Nimble Blog
Your Actionable Checklist to Building up Your YouTube Channel
V3B: Marketing and Social Media Agency--Brands have made Youtube a primary focus for their advertising and even created entire business models around it.Here are some actionable tips to build your Youtube channel.
February 19, 2020
Go to V3B: Marketing and Social...
How a URL Shortening Application Works - DZone Web Dev
dzone.com--In this article, we discuss how a URL shortening service might be implemented with Zookeeper, Redis, and DynamoDB.
February 19, 2020
Go to dzone.com
The Myths and Realities of PPC and SEO Working Together.
On the Corner of Charles Ave--Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.
February 19, 2020
Go to On the Corner of Charles ...
Learn how you can improve your site by focusing on well-written content and the basics.
Why the podcast gold rush is slowing down for some publishers.
Digiday--As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.
February 19, 2020
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Is Employee Branding B2B's Answer to Influencer Marketing?
Marketing Insider Group--"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees."
February 19, 2020
Go to Marketing Insider Group
B2B buyers consume an average of 13 content pieces before deciding on a vendor.
Marketing Land--And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).
February 19, 2020
Go to Marketing Land
How to Increase Your LinkedIn Engagement: 4 Tips
Social Media Examiner--Discover how to cultivate a following on LinkedIn and find tips to spur engagement.
February 19, 2020
Go to Social Media Examiner
Deliver Mobile Creative That Doesn't Suck
adweek--Mobile phones have the power to decode the human genome, but mobile ads often seem stuck in the 90s.
February 18, 2020
Go to adweek
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
How to use Search Analytics for Search Console to Amplify your SEO strategy.
assertive--Are you interested in insight into page level keyword coverage? A great, simple, and free process for using available tools to build MoM comparisons.
February 18, 2020
Go to assertive
9 Ways to Prioritize Like a Boss
MSN--There seems to be as many ways to prioritize as there are priorities. The bottomline, prioritize the way that works best for you.
February 17, 2020
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Video Marketing: How to Establish a Pre-Production Checklist
Business 2 Community--Measure twice, cut once. Here's what you need to know to be prepared to get started with doing your own videos.
February 14, 2020
Go to Business 2 Community
YouTube is the frontrunner in the mobile streaming wars, and it's not even close.
The Verge--YouTube is the number one player in mobile video streaming.
February 14, 2020
Go to The Verge
8 Time Management Strategies That Could Change the Way You Work
Grow Wire--Eight time-management strategies to help you become more productive in your business and personal life.
February 13, 2020
Go to Grow Wire
Learn how you can improve your site by focusing on well-written content and the basics.
Google Tag Manager Button Click Tracking Guide
Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
February 13, 2020
Go to Loves Data
Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy
JacobsClevenger Blog--McDonald’s recently acquired an AI-driven personalization software vendor and plans to integrate the new technology into their drive-thru experience, mobile app and in-store kiosks.
February 12, 2020
Go to JacobsClevenger Blog
How fast does a page get fully indexed: An SEO indexing experiment.
Mark Williams-Cook Blog--A fascinating experiment which measures how quickly a page goes from first encounter with Googlebot to being fully available. Spoiler: 24 days for javascript elements.
February 11, 2020
Go to Mark Williams-Cook Blog
5 Tips For Creating An Ultra Responsive Prospect List.
Linkedin--It looks like creating a substantive connection is the key.
February 10, 2020
Go to Linkedin
Podcast: The Benefits of Perpetual Demand Generation
Gaggleamp Blog--What is perpetual demand generation and how can it fundamentally change the way you look at your marketing efforts.
February 10, 2020
Go to Gaggleamp Blog
Get a back to basics review of up to 10 URLs in an informative, actionable report. Starts at $799
90.63% of Content Gets No Traffic From Google.
SEO Blog by Ahrefs--An additional 5% get fewer than 10 visits from Google per month. (Sample of 2 million random pages.) There are four characteristics common to the pages that do get traffic from Google.
February 10, 2020
Go to SEO Blog by Ahrefs