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Marketing

Are B2B and B2C marketing really any different?

Marketing Week Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won't be effective.

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Analytics

Marketing, Sales Teams Least Data-Driven Departments

mediapost One surprising result that emerged from the survey is that among the executives surveyed, the sales and marketing teams are the least data-driven.

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Analytics

10 Ways to Use Calculated Fields in Google Data Studio

Seer Interactive Learn how to create calculated fields in Google Data Studio and find formulas for some of our favorite ways to use calculated fields in your reports!

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Analytics

This is How Executives Are Fixing Their Data Shortcomings | Capital One

Capital One As executives look to identify disruption and change in their markets, they’re investing in more data tools and technologies.

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Business

30 Truly Fascinating App Usage Statistics to Know in 2021

WebsiteBuilder.org Do you know how many apps you open daily? Be fascinated with these app usage statistics you never thought happens in our daily lives.

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SEO

There Are Four Kinds of Keyword Research

SparkToro There are traffic opportunities beyond Google. The open web itself, dozens of social media sites, hundreds of content platforms, publishers of every variety, podcasts, blogs, news sites, webinars, email and loads more can all send quality traffic.

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Business

Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

First Page Sage In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

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Marketing

Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin

mediapost Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to determine what works for them and what doesn't.

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Marketing

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute Here are three easy ways content marketers can support the sales team –Content Marketing Institute

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Social Media

How Facebook Decides Who Sees Your Updates

MeetEdgar Take a look behind the scenes, and see just how Facebook measures the quality of your posts and decides who sees your updates.

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Marketing

Paid Ad Versus Organic Listing - Survey Results Surprise

BusinessBlogs Hub Our friends at Ignite Visibility (IV) have shared their eCommerce Marketing Study with us, and it has some interesting findings for all businesses keen to grow their eCommerce sales. Let'

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Marketing

Paid Ad Versus Organic Listing - Survey Results Surprise

BusinessBlogs Hub Our friends at Ignite Visibility (IV) have shared their eCommerce Marketing Study with us, and it has some interesting findings for all businesses keen to grow their eCommerce sales. Let'

Go to BusinessBlogs Hub

Marketing

What is Personal Branding? Everything You Need to Know

Marketing Insider Group Personal branding is when you market yourself and your work as a brand. You don’t have to have a traditional business or any business to create a personal brand, but business owners can benefit from it as well.

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Marketing

6 Content Marketing Myths That You Need To Overcome

CMSWire.com Content marketing can be challenging if you lack the right resources or if you're not following the right strategy.

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Business

Frustrating Design Patterns That Need Fixing: Birthday Picker - Smashing Magazine

Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.

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Marketing

How Your Content Marketing Strategy Can Lead to SEO Success

MarketingMaven | GlobalSpec One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:

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Business

Three Seismic Shifts In Buying Behavior

Forrester Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

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Business

Emotional intelligence: 5 signs yours needs work

enterprisersproject Strong, effective leadership requires emotional intelligence. Here’s how to tell if yours may be lacking – and how to improve it.

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Business

A personal approach to organizational time management

McKinsey & Company Improving the fit between the priorities of managers, their direct reports, and their supervisors--all the way up to the CEO--is a good place to start.

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