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Marketing

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro

SparkToro Update: We're hosting a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to attend or watch the replay. It could be a

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Business

What B2Bs Need to Know About Their Buyers

Harvard Business Review A survey by Bain and Google of 1,208 people at U.S. companies who are involved in buying software, cloud hosting, hardware, telecommunications, logistics, marketing, and industrial equipment revealed a set of misconceptions among sellers about how buyers behave. Sellers don’t realize that 90% of buyers choose a vendor that was on a short list at the beginning of the sales process; they focus too m

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Film Video TV

Submit Your Podcast To Podcast Directories

Podbean Blog We've compiled a list of some of the most popular podcast directories and instructions on how to submit your podcast to them.

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Film Video TV

The rare films you shouldn't miss at the 2022 UCLA Festival of Preservation

Los Angeles Times Betty White, Rod Serling, Harold Lloyd, 'All That Money Can Buy' and 'Force of Evil,' plus other picks for this year's Festival of Preservation.

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Business

Should I Put My Prices On My Website?

Forbes Putting your prices on your site will scare a bunch of prospects away before you’ve had a chance to woo them, right? In some instances it’s a terrible idea to put your prices on your site. And yet, I almost always recommend it to my clients. So how do you know if this Badass move is right for you?

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Marketing

Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates

B2B Marketing Blog - TopRank® By understanding how we process information, B2B marketers can craft better content that elevates, inspires, and answers key questions.

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Marketing

HTML and CSS in Emails: What Works in 2022?

Designmodo What HTML and CSS features work for email templates, and how we can make them work for all email clients, in 2022.

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Business

The elaborate con that tricked dozens into working for a fake design agency

BBC News Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

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Business

Greenwashing: Where Risk Management and ESG Meet

resources It's time to elevate Environmental, Social and Governance (ESG) initiatives to be a core pillar of your risk management strategy.

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Business

If Audiobooks Go AI

Velocity of Content “People who direct audiobooks, people who edit audiobooks, people who check audiobook narration for word-for-word perfection against the manuscript would be impacted. And in this age of deep fakes, there are ethical issues too.”

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Business

The Downside of Working From Home: Loneliness

Inc.com When your entire world is virtual, life can become more difficult.

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SEO

The "Holy Grail" of SEO: Keyword Golden Ratio (KGR)

juliangoldie You have a new website, but you’re not getting any traffic.  It’s hard to get out of the google sandbox when your site is brand new. Even if you do all the right SEO tactics, it can take months before you start seeing results. The Keyword Golden Ratio (KGR) will help you break out of ... Read more

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SEO

URL changes are not so simple for Google Search

Search Engine Land Making URL changes to your site can take several months for Google to process.

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Technology

DHL dethrones Microsoft as most imitated brand in phishing attacks

BleepingComputer DHL was the most imitated brand in phishing campaigns throughout Q4 2021, pushing Microsoft to second place, and Google to fourth.

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Technology

People Building 'Blockchain City' in Wyoming Scammed by Hackers

vice The attack was the latest done over Discord and is a growing concern for the vast majority of DAOs and NFT communities that live there.

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Marketing

How to Prevent Bots From Spamming Your Sign up Forms

Elastic Email Protect your forms from spambots and keep your contact lists healthy. Here are some ways you can prevent bots from spamming your forms or signing up with fake emails.

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Business

Man arrested for allegedly stealing unpublished books

the Guardian Filippo Bernardini is accused of impersonating publishing figures to steal manuscripts, in scam that has stumped authors and editors for years

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Technology

How Data Marts Lead to Better Business Decisions

Oracle NetSuite Data marts help groups within a business make more efficient use of data.

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Technology

Data Modeling Defined: Types & Benefits

Oracle NetSuite Data modeling defines database structures that best match an organization’s business needs and is crucial to the success of data-driven businesses.

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Marketing

Analysis of 100 Million Articles: What People Click On Has Totally Changed in the Last 5 Years

Inc.com You have to keep up if you want to drive interest in your products, ideas, articles, or videos.

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