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Articles of interest.
How to find & fix broken external links (the right way) - TL;DR SEO
TL;DR SEO--This guide will help you with the blessed task of finding external backlinks to your website, WITHOUT missing out, and will go in detail how to fix them PROPERLY. If you only have time or resources for just one SEO technical recommendation to implement – just go with THAT one. Here is a traffic graph …
December 08, 2018
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Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs
mediapost--Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, attentiveness and revenues, the trend has been in the other direction. The picture
is not much different for the major broadcast networks. With the exception of some reductions earlier this year at Fox, the broadcast marketplace has been boosting the supply of commercial minutes t
December 07, 2018
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How to Craft Your On-Camera Elevator Pitch
Wistia--Master your video elevator pitch and start creating a more personalized sales process.
December 06, 2018
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WarnerMedia's Tiered Streaming Plan Takes Shape
The Hollywood Reporter--Netflix and Hulu will be hardest hit if the AT&T-owned service follows Disney's lead and claws back franchise movies and TV shows as deals expire.
December 05, 2018
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Podcasts Could Spark a New Golden Age of Investigative Journalism
Bello Collective--Listeners are flocking to programs that go deep (and spend big) to expose wrongdoing.
November 27, 2018
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Media companies are launching streaming services to survive - here's how they can thrive
Business Insider--Consumers having been “cutting the cord” for years now and there’s little reason to believe that this phenomenon will slow down any time soon.
November 24, 2018
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The rise and fall of Elizabeth Holmes, who started Theranos when she was 19 and became the world's youngest female billionaire before it all came crashing down
Business Insider--Elizabeth Holmes started Theranos at age 19 and became the world's youngest female billionaire. Now, 15 years later, Holmes has been charged with massive fraud and Theranos is shutting down for good.
November 24, 2018
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5 Email Mistakes That Make You Look Really Unprofessional
Inc.com--The average employee spends about 25 percent of their workday dealing with email. Why not get it right the first time?
November 24, 2018
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Infographic: A digital marketing tools cheat sheet
prdaily--What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.
November 21, 2018
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