Marketing Week Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won't be effective.

mediapost One surprising result that emerged from the survey is that among the executives surveyed, the sales and marketing teams are the least data-driven.

Seer Interactive Learn how to create calculated fields in Google Data Studio and find formulas for some of our favorite ways to use calculated fields in your reports!

Capital One As executives look to identify disruption and change in their markets, they’re investing in more data tools and technologies.

WebsiteBuilder.org Do you know how many apps you open daily? Be fascinated with these app usage statistics you never thought happens in our daily lives.

SparkToro There are traffic opportunities beyond Google. The open web itself, dozens of social media sites, hundreds of content platforms, publishers of every variety, podcasts, blogs, news sites, webinars, email and loads more can all send quality traffic.

First Page Sage In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

mediapost Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to determine what works for them and what doesn't.

Content Marketing Institute Here are three easy ways content marketers can support the sales team –Content Marketing Institute

MeetEdgar Take a look behind the scenes, and see just how Facebook measures the quality of your posts and decides who sees your updates.

BusinessBlogs Hub Our friends at Ignite Visibility (IV) have shared their eCommerce Marketing Study with us, and it has some interesting findings for all businesses keen to grow their eCommerce sales. Let'

BusinessBlogs Hub Our friends at Ignite Visibility (IV) have shared their eCommerce Marketing Study with us, and it has some interesting findings for all businesses keen to grow their eCommerce sales. Let'

Marketing Insider Group Personal branding is when you market yourself and your work as a brand. You don’t have to have a traditional business or any business to create a personal brand, but business owners can benefit from it as well.

CMSWire.com Content marketing can be challenging if you lack the right resources or if you're not following the right strategy.

Smashing Magazine In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Let’s start with an infamous birthday picker.

MarketingMaven | GlobalSpec One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:

Forrester Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

enterprisersproject Strong, effective leadership requires emotional intelligence. Here’s how to tell if yours may be lacking – and how to improve it.

McKinsey & Company Improving the fit between the priorities of managers, their direct reports, and their supervisors--all the way up to the CEO--is a good place to start.

Harvard Business Review Start with empathy.