Products for Marketers
A Practical Toolkit of Audience Acquisition and Conversion Helpers
I don’t just deliver advice and plans.
I build tools marketers can actually put to work to engage and retain audience.
The products below are working systems designed for audience acquisition and conversion. They’re available as ready-to-use tools you can deploy on your site immediately to improve aspects from XML sitemap management to conversion tactics. They are also available as custom modules that can be adapted as the starting point for something more specific to your business.
Each tool integrates directly with your site’s existing theme, inheriting its typography, colors, and layout, with flexible CSS overrides when needed. Instead of paying to reinvent common solutions from scratch, you start with something proven and invest your time and budget into shaping it to fit your needs.
Smart Offers
Did you know that 76% of content marketing traffic goes to content that’s more than a month old? That’s qualified audience landing on pages that may be promoting out-of-date marketing priorities.
Smart Offers is a product designed to help marketers feed up-to-date marketing priorities to these website visitors.
FAQ Manager
Modern search engines and AI systems want clear, trustworthy answers fast. Humans do, too. That’s where FAQ Manager comes in.
Content marketers use FAQ Manager to create, organize, and manage informative product Q&As across an entire site. The result: people, search engines, and AI get clear, concise, and easy-to-digest answers.
ExtraSpace
Open up a brand new space on your site: off the screen.
ExtraSpace gives you a clean, attention-grabbing way to surface your top marketing priority to everybody who visits your site.
Instead of cramming more onto the page, ExtraSpace slides in, gets the point across, and gets out of the way.
Sitemap Manager
Your XML sitemap is a powerful signal to Google and other search engines. It helps search engines discover and prioritize your content.
Too bad it’s just a neglected list of URLs showing every published page, whether you want it there or not.
Branded Shortlinks
Are your tracked links reinforcing your brand or someone else’s?
Branded Shortlinks are a brand-first alternative to generic shorteners. Built on your own domain, they provide the tracking, analytics, and flexibility you expect, and include unlimited, permanent, editable links and QR codes that don’t lose value when campaigns change.
Organic Visibility Audits
Why are your site’s high-value pages underperforming organically?
Organic Visibility Audits are reports that look at your high-value pages and figure out what can be done to make them earns more visibility in search engines, LLMs, and answer engines. A Priority Checklist and a Roadmap provide your team the tools to help make the pages rank better.