Products for Marketers
A Practical Toolkit of Audience Acquisition and Conversion Helpers
I don’t just deliver advice and plans.
I build tools marketers can actually put to work to engage and retain audience.
The products below are working systems designed for audience acquisition and conversion. They’re available as ready-to-use tools you can deploy on your site immediately to improve aspects from XML sitemap management to conversion tactics. They are also available as custom modules that can be adapted as the starting point for something more specific to your business.
Each tool integrates directly with your site’s existing theme, inheriting its typography, colors, and layout, with flexible CSS overrides when needed. Instead of paying to reinvent common solutions from scratch, you start with something proven and invest your time and budget into shaping it to fit your needs.
Smart Offers: Align Evergreen Content with Current Marketing Priorities
Most content marketing traffic flows to pages published over 30 days ago. Smart Offers ensures those top-performing pages reflect what you’re selling now.
Smart Offers is a dynamic targeting system that helps marketers convert existing traffic by promoting current initiatives directly within high-performing content pages.
FAQ Manager: Make Your Content Work for Readers and Machines
Modern search engines and AI systems want clear, trustworthy answers fast. Humans do, too. That’s where FAQ Manager comes in.
Content marketers use FAQ Manager to create, organize, and manage informative product Q&As across an entire site. The result: people, search engines, and AI get clear, concise, and easy-to-digest answers.
ExtraSpace Creates Space for What Matters
Open up a brand new space on your site: off the screen.
ExtraSpace gives you a clean, attention-grabbing way to surface your top marketing priority to everybody who visits your site.
Instead of cramming more onto the page, ExtraSpace slides in, gets the point across, and gets out of the way.
Sitemap Manager Shapes How Search and AI See Your Site
Your XML sitemap is a powerful signal to Google and other search engines. It helps search engines discover and prioritize your content.
Too bad it’s just a neglected list of URLs showing every published page, whether you want it there or not.
Branded Shortlinks Preserve Brand Trust Across Every Link
Are your tracked links reinforcing your brand or someone else’s?
Branded Shortlinks are a brand-first alternative to generic shorteners. Built on your own domain, they provide the tracking, analytics, and flexibility you expect, and include unlimited, permanent, editable links and QR codes that don’t lose value when campaigns change.
LLM Traffic Monitor
Understand how machines access and interpret your content.
LLM Traffic Monitor reveals when your pages are accessed, summarized, or influenced by AI, with crawler activity shown for context inside WordPress.