Branded Shortlinks
Are your tracked links reinforcing your brand or someone else’s?
Branded Shortlinks are a brand-first alternative to generic shorteners. Built on your own domain, they provide the tracking, analytics, and flexibility you expect, and include unlimited, permanent, editable links and QR codes that don’t lose value when campaigns change.
What is a Branded Shortlink?
Branded Shortlinks is a tracking link system built on your own domain. It replaces third-party shorteners like Bitly or TinyURL with links that carry your brand at the moment of the click, not someone else’s.
While many marketers use shortlinks primarily for tracking, relying on third-party domains means that brand visibility, trust, and long-term value are handed off to an external service. Branded Shortlinks keeps that value with you by making your domain the foundation of every tracked link and QR code you create.
Why Branded Shortlinks Matter.
When your links use a third-party domain, your brand disappears at the most visible moment: the click.
Branded Shortlinks keep your brand front and center.
How Branded Shortlinks are different
Most shortlink services are designed for convenience and volume. Branded Shortlinks are designed for durability, control, and long-term value. Instead of optimizing for how quickly you can create a link, they focus on what happens after that link is shared.
- Your brand, not someone else’s
Every link uses your domain, reinforcing brand trust at the moment of the click. - Permanent, yet editable
Links and QR codes don’t expire. You can update destinations as campaigns change without losing traffic or reprinting assets. - Real analytics, in real time
See how links are used as soon as they’re live, with clean data you can export and combine with other reporting. - QR codes that still work later
Brand-colored QR codes stay valid even when destinations change. - No artificial limits
Unlimited links, clicks, and QR codes without expiry games.
Tracking Analytics
The biggest value Branded Shortlinks offers is visibility into how your links are actually used: in real time, across campaigns, and across domains.
- Live Analytics See clicks as they happen, not the next day.
- Date Range Zoom in on specific campaigns or time windows.
- Domains Analyze performance by brand or domain.
- Exportable Pull clean CSVs for reporting or deeper analysis.
- Top-performing links See what’s working at a glance.
- Bot filtering Human clicks only, no inflated numbers.
Who this is for
Branded Shortlinks is for marketers who care about long-term brand equity and control. It’s a good fit if you’re using shortlinks primarily for tracking, but don’t want that tracking to come at the cost of brand visibility, trust, or reach especially if you suspect third-party shorteners may be limiting exposure.
Subscription Pricing
Branded Shortlinks is priced as a professional marketing system, not a disposable tool. Each plan includes unlimited links, clicks, and QR codes, with no expiration and no usage-based surprises. You’re paying for control, permanence, and brand ownership, not volume limits.
Branded Shortlinks Single Domain
Provides all the branded shortlinks tools for one domain.
Best for: Single-brand environments who want to track links- Editable links that don't expire
- QR codes in your brand color
- Solid Analytics
- Unlimited links and qr codes for your domain
Branded Shortlinks Multi Domain
Build branded shortlinks for multiple domains/brands
Best for: Agencies and companies with multiple brands- Platform agnostic
- QR codes in each brand color
- Cross-domain Analytics or Select Domain
- Unlimited links and qr codes per domain
Branded Shortlinks Custom
Multi-brand shortlinks system customized to your needs.
Best for: Agencies and companies with multiple brands- Customized to your specifications
- QR codes in each brand color
- Cross-domain Analytics or Select Domain
- Unlimited links and qr codes per domain
Unlike off-the-shelf WordPress plugins...
I work hands-on with clients to install, configure, and tailor each tool to their site and needs.
FAQs about Branded Shortlinks
Branded Short Links is a service that allows you to create tracking links using your own domain. That way your links support your brand and not somebody else’s. You still track link analytics (which is what we use these things for anyway, right?), and it provides a way for you to manage your branded links.
Yes! You have to use your own domain for your Branded Shortlinks! This supports your brand much better than a generic link shortener’s domain. Plus, using your own brand flouts any (rumored) algorithmic suppression that generic link shorteners may face.
Yes! Even after you have released your Branded Shortlink into the wild, you can edit the long URL, allowing you to update where your links point. Made a mistake? No problem. Want to point people at your more current campaign? No problem. What’s more: the QR Code will still work. If you’ve ever printed a QR Code and realized it points at the wrong place, then you know the value of this feature.
Yeah, we probably should have called them Branded Analytics Links but it just didn’t sound very good. Branded Short Links are more about your brand than the length of the link. Long gone are the days when marketers need to fit long links in small places. Instead, modern marketers use link shortening services to track click-throughs more than anything else.
Setup is straightforward, and you won’t be doing it alone. I work directly with you to configure your domain, tracking, and settings so everything is correct from day one. Once set up, links work immediately, and nothing on your existing site breaks.
No. It’s recommended that you generate a transition plan during which you can assess the systems against each other.
Your links don’t suddenly disappear. Together, we’ll create a transition plan so you’re not left with broken campaigns or dead QR codes. We’ll download all of your data and provide it to you in a spreadsheet format.
Once you’ve connected your account with your site, all of your shortlinks will use your brand instead of somebody else’s. When someone click on your Branded Shortlink, they seamlessly pass though the Branded Shortlinks system onto where you want them to be. Meanwhile, analytics are tracked real-time, showing how many clicks your link gets, where the traffic comes from, and other useful insights.
Ready to support your brand?
Submit the form below. Prefer email? mg@michaelgrover.com
What happens next?
Once you submit the form, we’ll review your site and you’ll hear back within 48 hours (weekends excepted) with recommendations on scope, timing, and next steps.
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