Organic Visibility Audits
Why are your site’s high-value pages underperforming organically?
Organic Visibility Audits are reports that look at your high-value pages and figure out what can be done to make them earns more visibility in search engines, LLMs, and answer engines. A Priority Checklist and a Roadmap provide your team the tools to help make the pages rank better.
What is an Organic Visibility Audit?
An Organic Visibility Audit is a focused analysis of your site’s high-value pages, designed to uncover opportunities across content, structure, signals, and search intent. The goal is simple: improve how those pages are discovered and understood by search engines, LLMs, and answer engines.
This isn’t a generic audit. It’s a practical, page-level Audit: what to fix, why it matters, and how to implement it.
- Content & messaging (clarity, intent, comprehension)
- Technical SEO & UX (friction, speed, mobile)
- Structure & on-page signals (headings, internal linking, eligibility)
- Competitive gaps (optional benchmarking)
- Priority checklist + roadmap (sequenced execution Audit)
What is a “high-value page”?
A page that meaningfully guides organic visitors toward conversion.
- Product & service pages
- “Money pages” tied to revenue
- Pages with clear visitor intent
- Pages that should be ranking but aren’t
Start where the business value lives
Most optimization Audits treat all pages equally. But your pages aren’t equal. The pages that drive revenue, leads, and intent deserve a different level of attention.
Organic Visibility Audits isolate the pages that do the heavy lifting, then explain exactly what’s preventing them from earning the visibility they should already have.
Three levers that change organic outcomes
We examine the page through three practical lenses—then translate findings into a ranked action list your team can execute.
Improving communication
- Is the page’s purpose clear?
- Does it answer real questions?
- Is meaning structured for interpretation?
Not copy polish. Clarity, intent, and comprehension.
Expanding audience reach
- Is the page eligible for discovery?
- Is it supported by the rest of the site?
- Is it diluted by competing URLs?
Not just ranking. Whether the page is positioned to be found at all.
Optimizing system performance
- Do speed or UX interfere with comprehension?
- Do systems reinforce or undermine the page?
- Will fixes hold over time?
Not a metric. Whether the system helps or hinders the page.
What you receive
For each page analyzed, you receive a written report that starts with action: a prioritized checklist and a multi-week roadmap.
- Priority checklist of findings, ranked by impact
- Multi-week implementation roadmap your team can follow
- Clear diagnosis of why the page is underperforming
- Implementation-ready recommendations with enough detail to execute
The audit is designed to be executed by your internal team — or handed to an outside partner without losing context.
Look Inside the Report
The slideshow shows key sections from an actual Organic Visibility Audit, giving you a feel for the structure, level of detail, and types of insights included.
What’s inside?
- Executive Summary
- Priority Checklist
- Multi-Week Roadmap
- Messaging & intent coverage
- Structure & on-page signals
- Technical friction (UX blockers)
- SERP opportunities (schema/snippets)
- Authority targets
- Gap Analysis
How it works
You provide the page URL and a primary keyword or phrase. In 7–10 days, you get an audit your team can execute.
Choose the focus
Provide the URL and primary keyword or phrase. (Optionally include a competing page if you’re being outranked.)
Analysis → priorities
We evaluate content, technical/UX, structure, SERP opportunities, authority signals, and more—then rank what matters most.
Multi-week execution Audit
You receive a checklist and a sequenced roadmap with clear effort notes—so your team can implement without guesswork.
Optional: Competitive benchmarking
If a competitor is outranking you, benchmarking shows what they’re doing well, where they’re exposed, and how to outshine them without copying.
Who this is for
Teams with high-value pages that should be performing better, but aren’t.
Product & marketing teams
You need an audit you can hand to the people who will execute—writers, devs, designers, and PR partners.
Pages with real business value
Product pages, service pages, “money pages,” and any page where organic visibility directly impacts revenue.
Teams tired of bloated audits
This isn’t a generic 60-page SEO dump. You get the checklist and roadmap up front, with supporting notes behind it.
If the pages that drive revenue and decisions aren’t getting the organic exposure they deserve, this is where to start.
Competitive Benchmarking
If you’re ranking but being outranked, competitive benchmarking evaluates your page in the context of the SERP—directly compared to a rival.
Included when selected
- Side-by-side evaluation of your page vs. a competing page
- Messaging, structure, and intent coverage gaps
- Opportunities your competitor under-serves or overlooks
- Ways to exploit gaps without copying their approach
The goal isn’t imitation
It’s leverage. Benchmarking sharpens the audit by revealing where advantage can be gained—not just where improvement is needed.
Pricing & turnaround
Turnaround: Standard turnaround is 7–10 days. If expedited service is required, please ask.
Scope: Each report focuses on one high-value page (or one page vs. one competitor page). Bundles must be used within one year of purchase.
Organic Visibility Audit
1 page · 1 primary phrase
Best for: Starter Kit for Discovering Value- Priority checklist
- Multi-Week Roadmap
- Supporting analysis
Organic Visibility Audit 3-Pack
3 pages · 3 primary phrases.
Best for: Covering a range of products/services pages- Same deliverable format
- Good for top products
- Save $50 each report
Organic Visibility Audit 7-Pack
7 pages · 7 primary phrases.
Best for: Covering a range of products/services pages- Best for product lines
- Consistent planning
- Save $75 each report
FAQs about Organic Visibility Audits
It’s organic visibility. The plan focuses on what drives discovery and performance: intent, content, structure, technical/UX, SERP features, and authority signals. Yes, this is SEO but it also makes your high-value pages more attractive to LLMs and Answer Engines.
No. Competitive benchmarking is optional add-on. If a competitor ranks higher than you for a phrase, the Competitive Benchmark option can give you specific insights strengths and weaknesses your competitor has.
AI is used in the process but only as a helper app. The report is generated by a human and goes through an editorial process before it is delivered to you.
The core product is the plan with the goal of explaining it in a way that it can be easily handled by your team. That said, if you want the implementation handled for you, that would be a separate engagement.
Ready for an audit you can execute?
Submit the form below with your page URL and focus area. We’ll review your site and follow up with next steps. Prefer email? mg@michaelgrover.com
What happens next?
Once you submit the form, we’ll review your site and identify the most relevant high-value pages.
You’ll hear back within 48 hours (weekends excepted) with recommendations on scope, timing, and next steps.
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